What Exactly Is RSS?

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December 24, 2013 by Yanique's Marketing Concepts

I’m sure you’ve seen that little orange icon at the bottom of every news article, blog or company  website you’ve visited and may have wondered what was. Well, that is the RSS button which is short for Rich Site Summary or Really Simple Syndication.  It’s a way for you to receive updated web content in chronological order.  You can subscribe by pressing on that little button, signing up & that businesses new content will automatically show up in your news feed. It looks something like this –

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So now that you know what an RSS feed is & looks like, you might be wondering why you should use RSS. RSS works really well especially if you are on the internet a lot.  It allows you to stay informed with  the automated data you receive. RSS retrieves the latest content from the sites you signed up for which saves you from having to visit each site individually. Plus, your inbox won’t clog up because you’re receiving the abbreviated version of the news, not the full article. Also, you’re not submitting your email addresses to any of these websites so you’ll never be inundated with random emails or worse yet – your email address cannot be shared with other companies. RSS allows you to generate backlinks for those websites and to reach an audience that transcends their usual readership.

So click that little orange button, subscribe to your favorite websites & let the content roll in!

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2 thoughts on “What Exactly Is RSS?

  1. Awesome! I’ve never fully understood this until now. Thanks for the brief but thorough explanation!

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